tinder was known as the hookup app.
our job was to reposition the brand.
so we went straight to the drawing board, slipped into our human skin suits modeled after real gen z consumers (for inspiration), and launched tinder’s first global campaign with commercials and posters and billboards and murals all over the world.
here’s the case study:
the spots, directed by los perez:
the posters, by pol kurucz.
