zzzquil used to have ads that said, “fall asleep in less than 20 minutes.” but then one day, i decided ... no. a claim like that doesn’t just get to exist. i had to do something.

“but trevor, did the zzzquil challenge accomplish anything?”

i’ll tell you the same thing i tell everybody else — ”look around goofball. do you see any zzzquil ads out there in the world falsely claiming that zzzquil puts you to sleep in less than 20 minutes? oh not anymore? ha. how interesting.”