zzzquil used to have ads that said, “fall asleep in less than 20 minutes.” but then one day, i decided ... no. a claim like that doesn’t just get to exist.

“but trevor, did the zzzquil challenge accomplish anything?”

i’ll tell you the same thing i tell everybody else — ”look around goofball. do you see any zzzquil ads out there falsely claiming that zzzquil puts you to sleep in less than 20 minutes? ha. didn’t think so.”